Is Twitter a Fad?

Twitter is a popular microblogging platform at the moment. Many users (or potential users) of the service are confused as to how to use it. Twitter is presented as a means for answering the question "what are you doing?" but is really primarily a tool for real-time communication and search. The most effective users of Twitter are doing these things:
  • Posting regularly.
  • Posting meaningful comments.
  • Linking to other web resources.
  • Participating in conversations pertaining to topics of personal interest.
  • Using a client (such as TweetDeck, HootSuite, or Twitterrific).
The most ineffective (and frustrated) users of Twitter are doing these things:
  • Registering without a clear intention for using the service.
  • Posting meaningless content.
  • Following too few users or too many users.
  • Becoming distracted by Twitter when work should be accomplished.
  • Treating Twitter as a one-way advertising platform.
  • Using the default web interface.
The trends of real-time search and microblogging are likely to remain important for a long time, though individual services such as Twitter could quickly disappear. The Twitter search provides an opportunity to find out what web users around the world are saying about a particular topic at any point in time. Twitter may be a fad, but real-time search is growing in importance. One question remains to be answered: will Twitter ever make money? It is amazing that acquiring excessive venture capital and building a service of millions of free accounts without any planned revenue stream is considered a viable web startup plan. Chris Pearson (developer of Thesis for Wordpress) recently shared some interesting thoughts on Twitter and the web in general:
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© 2010 Paul Stefan Ort. All rights reserved.