Google is the world's most important search engine.

Its search engine is without rival, and with good reason. Perhaps Bing will become that rival, but I doubt that it will.

Search is not the only avenue in which Google has excelled; it produces highly popular and usable web applications for various users.

Google is innovative and seems to promote a highly open approach to software development, but it is increasingly becoming the target of criticism. The launch of Google's Buzz is one example of a product launch that unleashed a torrent of privacy concerns.

As increasing amounts of data are stored by individual companies and shared in a somewhat open fashion with other users and services, the concerns for personal privacy and security become more important.

Complete privacy and anonymity do not exist online. The question you must answer is, how will you interact with current web technologies, and what will your approach to security be?

If you are a web developer, there are many opportunities for dealing with web security concerns. Those opportunities must not be missed.